The Consumer Protection Act (CPA) promotes a fair, accessible and sustainable marketplace for consumer products and establishes national norms and standards relating to consumer protection. These standards and norms pertain, amongst others, to improved standards of consumer information, the prohibition of certain unfair marketing and business practices, promoting responsible consumer behaviour as well as facilitating a consistent legislative and enforcement framework relating to consumer transactions.
The CPA ensures that customers are not exploited by unethical service providers and marketers. In this regard, it is important for businesses to align their practices with the CPA thus reducing their risk of enforcement action and/or legal action from customers.
Adherence to fair business practices and reliable customer service contributes to a dynamic and effective business environment. We recommend consulting with our team of experts to ensure your business legally complies with the CPA and builds a reputation for excellent customer service.
Our advisory services
Our team offers a variety of services, including providing advice on various consumer rights such as:
- guiding clients on compliance frameworks related to the CPA;
- advising clients on maintaining high-quality consumer services that align with the obligations outlined in the CPA; and
- ensuring that our clients’ customer bases adhere to CPA compliance standards.