Sport & Entertainment

Sport & Entertainment

Behind the spotlights of stage, screen and sports stadia is the fine print that protects the rights of performers, sponsors and other players in the sports and entertainment  industries.

The Sport & Entertainment team advises sports bodies, authorities, associations, clubs, unions, sponsors, players, agents, managers, advertisers and broadcasters on matters including documentation issues, commercial exploitation of rights and contract negotiations. Clients come from a range of sporting disciplines (among them cricket, rugby, soccer, golf, athletics and horseracing) and include broadcasters, administrators and leading professional sportspeople.

The team has also acted for a wide range of participants in the entertainment sector, including entertainers, bands, actors and actresses, directors, producers, broadcasters, sponsors, financiers and investors.


  • Sponsorships
  • Endorsements
  • Player contracts
  • Ambush marketing
  • Merchandising
  • Commercial exploitation
  • Negotiating and drafting of sponsorship, advertising, management and agency agreements
  • Negotiating and drafting of agreements in respect of broadcast rights and event hosting

Contact Director Elliott Wood, Head of our Sport & Entertainment practice area.

Download our Sport & Entertainment practice area overview